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Research papers

On the difference between illustrating a theory and solving a problem

The use of case-studies does not substitute the solving of real problems in management education. There is a great difference between the situation confronting the student in a case-study, and a real problem situation. In case-studies real world...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: P. S. Kristensen
June 1, 1976
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Citation

Kristensen, P. S. (1976a, June 01). On the difference between illustrating a theory and solving a problem. ANA - ESOMAR. Retrieved May 02, 2024, from


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